Voice Match OOBE

Motion Design is a powerful tool that can greatly enhance the user experience of an onboarding flow. By incorporating engaging animations, users are able to experience a sense of delight and positivity while interacting with digital products. This is precisely the experience we aimed to create when Google approached us to redesign their OOBE assets for the Voice Match feature.

As the Motion Designer on the team, I helped create a seamless and visually appealing onboarding process that is sure to leave a lasting impression on users.

Credits

Client Google

Art Direction Zamir Bermeo

Visual Design Jessica Dominguez

Motion Design Sergio Ribero

The Ask

In response to a request from the Assistant team at Google, we were tasked with updating the OOBE assets for the Voice Match feature. These assets were outdated and required a redesign to align with the new illustration style used in Android interfaces.

The previous design utilized an abstract, outline-style illustration. However, with our new style, we recognized the potential to be more inclusive by incorporating a range of skin tones and creating a character with a more welcoming appearance.

Two Pixel devices side by side. The device on the left shows the previous design, which features an outline illustration of a face next to a mobile device. The new design on the right features a flat, vector illustration of a character with speech bubbles representing their voice and Google Assistant's response.

We conducted extensive explorations on various levels of expressiveness and exaggeration in our animations. Through this iterative process, we were able to refine our techniques and create natural and expressive movements that align with Google's motion guidelines.

Three animations side by side, showcasing different levels of animation. With the first having little movement, the second showing the most exaggeration, and the third a blend between the two.

Our efforts have led to an improved user experience, a reduced bottleneck by utilizing efficient Lottie assets, and a cohesive visual aesthetic in alignment with other Android teams.